Embrace the Data-first Marketing with Marketing Cloud Intelligence
Marketers empowered by accurate data can personalize messages and services to align with customer preferences and behaviors. Marketers require an intelligent, extensible, and flexible marketing analytics platform that can help in target accomplishments. This is where Salesforce’s Marketing Cloud Intelligence plays a pivotal role. The platform is designed to address the grave challenge of siloed data and make analytics and reporting easier tasks. However, this just scratches the surface of what this powerful solution can do.
This blog goes into detail about everything that you need to know about Marketing Cloud Intelligence.
Impending Challenges with Marketing Data Management
To understand the data collected by businesses, it needs to be extracted from various sources, exported into Excel, organized in cross-platform data, and then illustrated. Moreover, vendors provide data connection functionality limited to conventional CSV download and email schedules. To automate the entire data management process, data engineers will have to create custom access to the marketing vendor. These vendors change their credentials frequently for security reasons, so data engineers must reconstruct the connector codes constantly.
Additionally, the marketing data is highly soiled in nature, which makes it further challenging for the team to get an overview of the performance and insights. These are the reasons why marketers are unable to use the data efficiently to learn, personalize, and improve.
What is Salesforce Marketing Cloud Intelligence?
What are the Prominent Elements of Marketing Cloud Intelligence?
Analytics and Insights
Marketing Cloud Intelligence incorporates advanced analytics tools to analyze large data volumes and gain valuable insights. Marketers can use these insights to discover trends, identify patterns, and make strategic marketing decisions to optimize the bottom line.
Automation
Automation and optimization features focus on streamlining processes like content distribution, campaign management, lead nurturing, etc. Moreover, optimization tools allow marketers to improve their strategies based on data and insights, thereby maximizing the ROI.
Data Integration
Data integration includes consolidating data from diverse sources, such as customer interactions, marketing campaigns, social media channels, and marketing pipelines. The aggregation of data helps marketers better understand their marketing actions and customer behavior.
Personalization and Targeting
Personalization is the bedrock of modern marketing, and customers seek out brands that provide the most seamlessly bespoke experience. Marketing Cloud Intelligence provides this by helping business segment their audience based on a range of factors such as behavior, demographics, and preferences. This categorization allows marketers to customize messages and campaigns to boost engagement.
Predictive Modeling
Marketing Cloud Intelligence uses historical data and predictive algorithms to forecast trends and outcomes. By forecasting marketing trends and customer behavior, marketers can make proactive decisions and gain a competitive advantage.
How Data is Injected into Salesforce Marketing Cloud Intelligence?
Total Connect
In this method, you can upload flat files into the system via the Marketing Cloud Intelligence data model, thereby customizing data integration. This method is primarily used when there is a need to update data from a source in which API Connect does not exist.
Lite Connect
This method allows hassle-free file uploading into Marketing Cloud Intelligence without using any predefined structure of data model or performing data mapping. Additionally, Marketing Cloud Intelligence can automatically generate dashboards to get an instant view of your LiteConnect data.
API Connect
API Connect allows connection to external platforms through API. Marketing Cloud Intelligence encompasses an API Connectors library containing the most popular platforms in digital marketing. The connector library gets updated regularly with new connectors, and existing ones are updated with modifications. This method automatically maps the source fields with ensuing fields based on the data model.
How Marketing Cloud Intelligence Improved Overall Marketing Performance?
Holistic Market Overview
Along with identifying emerging trends and comprehending competitor strategies, Marketing Cloud Intelligence offers businesses a detailed overview of the market landscape. This allows companies to identify new opportunities, evaluate new opportunities, and adopt innovative strategies.
Optimized Resource Allocation
Marketing Cloud Intelligence leverages cloud-based analytics that can identify high-performing marketing channels and campaigns. This can help in strategic resource allocation based on data-driven insights.
Stronger Customer Understanding
Data-driven insights from Marketing Cloud Intelligence allow businesses to better understand customers’ needs. They get a comprehensive view of the customer journey, allowing more personalized marketing efforts to resonate with the targeted audience.
More Productive Collaboration
Centralized data and insights in Marketing Intelligence Cloud foster better collaboration across departments. All stakeholders can easily access the data and insights, ensuring better communication and decision-making.
