iLink Digital Acquires Majority Stake in Market Fusion Analytics to expand Data and AI capabilities
iLink Digital Acquires Majority Stake in Market Fusion Analytics to expand Data and AI capabilities
Bothell, WA – December 17, 2024
iLink Digital, a leading provider of AI driven Digital Transformation solutions, announced the acquisition of a significant stake in Market Fusion Analytics (MFA), an innovative analytics and data science boutique. This strategic partnership significantly enhances iLink’s offerings in advanced business analytics and data science, complementing its expertise in AI, data engineering, and reporting, and unlocking greater value for clients and investors.
Founded 25 years ago by first-generation entrepreneur Gloria Rosenberg, MFA has a proven track record of delivering real business outcomes through advanced mathematical modeling and machine learning-driven analytics. Over the past 25 years, MFA introduced and propagated a well differentiated measurement and planning framework focused on helping corporations to drive profitable and sustainable business growth. MFA’s innovative analytical products help guide corporate strategy by leveraging behavioral data and state-of-the-art models in the areas which traditionally relied on consumer surveys and panels.
Unlike many analytics firms, Market Fusion Analytics focuses on deeper understanding of clients’ businesses, ensuring that a proper measurement of all performance drivers will influence future corporate actions. The key areas of expertise include marketing optimization, price promotion and merchandising, portfolio management, and category forecasting. MFA today serves a diverse global client base, including numerous Fortune 100 companies, with a particularly strong presence in sectors such as Consumer Packaged Goods, Retail, Pharmaceuticals, Restaurants, Manufacturing, and Travel.
Sree Balaji
“MFA’s advanced business analytics solutions for C-suite executives in retail and consumer packaged goods (CPG) create significant synergies with our existing data and AI offerings. With decades of experience and expertise that have honed MFA’s solutions, we can now deliver substantially more business value to our clients. iLink will also be supercharging MFA’s solutions with the latest technologies, leveraging our deep technical capabilities in Data Engineering & AI. This partnership marks a pivotal step in expanding our capabilities and driving greater value for our customers” said Sree Balaji, Group CEO of iLink Digital.
With 2,600 professionals across 18 offices in eight countries—including the USA, India, Mexico, Portugal, Canada, the UAE, Malaysia, and Singapore—iLink Digital is well-positioned to leverage AI and modern technologies to deliver innovative services on a global scale. The company has established esteemed partnerships with technology leaders such as Microsoft, Salesforce, AWS, UiPath, OutSystems, Databricks, and Confluent, earning multiple accolades, including the prestigious Microsoft Partner of the Year award.
Sakthi Kannan
According to Sakthi Kannan, CEO of Data & AI Business at iLink, “Integrating Market Fusion Analytics marks a pivotal milestone in our Data & AI journey, creating synergies that elevate our decision science capabilities for delivering impactful business outcomes. With their unique, data-driven Growth Drivers Framework and pre-built models, we’re delivering advanced econometrics, behavioral analytics, and actionable insights to consumer-focused sectors. This partnership empowers CXOs with AI-driven insights to drive profitable growth strategies, boost efficiency, and strengthen customer engagement and competitive positioning, setting the stage for ongoing innovation in Data & AI.”
Gloria Rosenberg
Gloria Rosenberg, founder of Market Fusion Analytics adds, “We are very excited to become part of iLink Digital as jointly we offer our clients a tremendous capability to build integrated business intelligence solutions. Together, we provide an agile, always-on platform to guide and support corporate planning and investment decisions. What I found very special is that both companies share a common cultural DNA – a drive for excellence and a desire to deliver unmatched value to our clients by continuously improving and developing new products and services”
About iLink Digital
Established in 2002, iLink Digital is a premier provider of AI-driven digital transformation services, helping organizations leverage technology to improve business outcomes. iLink Digital delivers comprehensive solutions across Product Engineering, Data Engineering and Analytics, Cloud Operations and Services, Business Applications Consulting, and RPA Consulting. With over two decades of experience in the IT industry, iLink Digital addresses numerous high-growth opportunities throughout its Innovate-Build-Manage lifecycle.
For more information about iLink Digital and its innovative solutions, please visit the website iLink Digital.
Media Contacts
Sumit Choudhary | sumit.choudhary@ilink-systems.com
Viveka Sarkale | viveka.sarkale@ilink-systems.com
About Market Fusion Analytics
Market Fusion Analytics (MFA) is a marketing analytics company that was founded in 1999 on the premise that holistic analysis of consumer behavior is crucial to business strategy. Every factor that impacts the consumer decision must be taken into account and a full understanding of the interplay of brands and brand-attributes within portfolios and the competitive landscape is central to business success. MFA has developed and implemented a differentiated leading age analytical products and services over the past 25 plus years to analytically capture the holistic impact of every factor influencing consumer behavior.
Since its founding, MFA has grown into a global company, with clients and staff in locations around the world, including permanent offices in New York City, Atlanta, Chicago, and Buenos Aires. Market Fusion is a recognized thought leader in Marketing Analytics with regular participation in major industry conferences and is the recipient of numerous industry awards. Most importantly, Market Fusion is regarded as a trusted advisor to top executives at Fortune 100 companies, where the MFA holistic framework has proven successful in helping companies achieve profitable and sustainable growth.
For more details, visit: Market Fusion Analytics
