MFA today serves a diverse global client base, including numerous Fortune 100 companies, with a particularly strong presence in sectors such as Consumer Packaged Goods, Retail, Pharmaceuticals, Restaurants, Manufacturing, and Travel.
Market Fusion Analytics
Solutions for Growth
Introduction
MFA combines science and domain knowledge to develop data substantiated growth strategies. Unlike many analytics firms, Market Fusion Analytics focuses on deeper understanding of clients’ businesses, ensuring that a proper measurement of all performance drivers will influence future corporate actions. The key areas of expertise include marketing optimization, price promotion and merchandising, portfolio management, and category forecasting.
iLink Digital, a leading provider of AI driven Digital Transformation solutions, announced the acquisition of a significant stake in Market Fusion Analytics (MFA), an innovative analytics and data science boutique. This strategic partnership significantly enhances iLink’s offerings in advanced business analytics and data science, complementing its expertise in AI, data engineering, and reporting, and unlocking greater value for clients and investors.
Key service offerings include
Business Growth Drivers
Marketing
Causal Forecasting
Competition
RM/Pricing
Loyalty Programs
Customer Experience
Operations
Human Performance
What We Offer
MFA Edge
METHODOLOGY ADVANTAGE
- Proprietary modeling framework successfully applied over the past 24 years.
- Holistic analytical platform
DATA EXPERTISE
- 25+ years of experience working with customer sales, scanner and media /marketing data.
- In-house data collection to enable holistic modeling.
SCALABLE AI FUELED SERVER BASED PLATFORM
- Modeling Expert System (MES) offers analysts built in modeling algorithms, on the fly analysis of results, and expert rules to guide modeling decisions
SERVICE MODEL: HUMAN + TECHNOLOGY
- Senior staff with 15+ years of industry experience
- Advances in analytics enable cost and time reduction.
