Maximizing Profitability for a Leading MedTech Company with iLink’s CRM Analytical Platform
iLink Digital helped the leading MedTech industry to build a unified and advanced analytics platform designed to harmonize critical KPIs from disparate sources, empowering sales team with actionable insights into contract performance by offering 360-degree visibility, driving revenue growth, and improving customer engagement across finance, sales, and operations
Industry
Medical Technology
Company size
10K+ Employees
Headquarters
Erlangen, Germany
Client background
A global leader in medical technology, committed to advancing healthcare through innovative diagnostic and therapeutic solutions. With a strong presence in over 70 countries, they provide cutting-edge imaging, laboratory diagnostics, and digital health solutions, driving advancements in precision medicine and patient care.
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Challenges
- Fragmented KPIs: Critical KPIs related to customer quotations, contracts, and revenue were siloed across multiple systems, making analysis cumbersome and time-consuming for managers, finance, and sales teams.
- Limited Contract Performance Insights: Lack of unified business intelligence solutions hindered the team's ability to assess contract performance in terms of P&L deviations, shipment billing gaps, and free-of-charge services effectively.
- Manual Workflows: Teams spent excessive time reconciling fragmented data, leading to inconsistencies, delays, and missed revenue opportunities.
Solutions
- Unified CRM Analytics Platform: Strategically implemented a unified CRM analytics platform to bring their fragmented data from diverse resources to provide real-time insights into contract performance and revenue generation.
- Intuitive Dashboards & Reporting: Strategically developed a suite of Power BI dashboards and intuitive reports, offering real-time insights into profitability metrics.
- Self-Service Analytics: Empowered users with Self-Service BI tools to make informed decisions by providing actionable insights into installed base development, services.
- Assay Contract Compliance & KPI Tracking: Facilitated automated KPI tracking for service cost efficiency, quality & contract efficiency, patient rerun analysis, and contract compliance, reducing manual effort and improving financial visibility.
Business Outcome
Introduced 18 Efficiency KPIs
50% of Performance Improvement
Informed Business Decisions
Increased Revenue Visibility
Improved Data Governance
Enhanced Process Efficiency
