Evangelize Your Platform (EYP) Series

Platform evangelization has been a concept that is used by major companies who would like to get a momentum in increasing their market share around the same time the platform is being developed. This companies like to think ahead and use available expertise and technology to evangelize either with the developer community to increase the adoption or with the consumer community to increase their market share drastically. While evangelizing with the developer community has been going on for a number of years, evangelizing with business consumers has been the latest trend in the market.

Companies with new technology and/or platform are taking steps to have a structured process of evangelizing within a pre-selected business consumer community. iLink has developed an EYP Framework that helps companies to quickly plan and accomplish the multi-step evangelization process within a period of 6-8 months and also provides the ability to measure the success of evangelization and use the metrics to improve future evangelization exercises.

iLink takes complete ownership to execute the project working with the company’s marketing arm to develop the content of several collaterals using the already developed templates and industry leading best practices. iLink also ensures that the new concept, be it a Platform or Technology, is taken from prototyping to production with active participation from the company’s clientele in selected geographies or across the globe.

Stay Tuned for more details on EYP. If you’d like to hear more on the framework, contact Amitava Lahiri, SVP Global Business Operations at iLink Systems.