Top 7 Salesforce Trends To Follow in 2023
As one of the most powerful CRM platforms, Salesforce assists businesses to build customer databases and streamline operations. While a lot of businesses have reaped the benefits of Salesforce CRM, some are yet to utilize its full potential. In order to accomplish the same, businesses must understand completely what key Salesforce trends to follow in 2023. In this blog, we’ll delve into these prominent trends that will set the tone for the Salesforce industry this year.
Trend #1: Hyperforce Architecture
In Dreamforce 2022, Salesforce rolled out Genie which is a real-time data platform powered by Hyperforce. It enables Salesforce to expand its capabilities efficiently and securely while adhering to the requirements of local data storage through public cloud partners. On Hyperforce, resources are deployed in the public cloud allowing organizations to eliminate data storage hindrances and improve implementation time.
Trend #2: First-Party Tracking
With the departure of third-party cookies and more focus on privacy, first-party data will be the only option to collect data from online customers. Furthermore, the increasing relevance of Customer Data Platforms could help solve the data collection challenges. Organizations need to be more agile with data collection and have a safe storage place.
Trend #3: Artificial Intelligence and Machine Learning
Salesforce plans to take the power of artificial intelligence and machine learning a notch higher. Organizations need functionalities like predictive analytics to identify leads, forecast sales and automate repetitive tasks. Through its investment in artificial intelligence and machine learning technologies, Salesforce aims to deliver time-saving, personalized, and efficient customer experiences.
Trend #4: Data Security
Considering the rising insider threats and malicious attacks, the matter of security gives Salesforce professionals cold sweats considering the high stake involved. Needless to say, improving data security will be a priority for Salesforce in 2023.
Trend #5: Flow Orchestrator
Flow Orchestrator is a set of tools and services used to build and operate customer applications of the Salesforce platforms. It allows you to use a visual drag-and-drop interface to create flows. Flow orchestrators make it easier for users to define the steps and conditions of the workflow without writing codes. Salesforce always thrives to streamline and reduce the workload of its users, you can expect the growth of Flow Orchestrator in 2023.
Trend #6: Salesforce Einstein
Salesforce Einstein is an AI and ML-powered tool that interprets and collects data the way humans do. The tool has paved the way for superior customer experience. With every passing year, the demand for Einstein Analytics is thriving and 2023 is no different. The robust tool enables organizations to assess customer behavior precisely and make more informed decisions.
Trend #7: Sustainability
In recent years, the corporate world has become more aware of climate change and is making efforts to be more sustainable. But more often the talk of sustainability has been of the strategic side. But now we are witnessing organizations taking a conscious shift towards the implementation of those strategies. This year will be dedicated to introducing sustainable strategies and data-centric environmentalism.
Wrapping Up!
Salesforce 2023, is going to trends that focus on improving data usage, strengthening security, and making the most of the analytics and automation technologies. It’s important for businesses to stay updated on trends and harness the potential of Salesforce.
