Introduction  Ever wonder why some apps and websites feel seamless, intuitive, and engaging while others leave you frustrated and confused? The secret lies in a set of fundamental design principles that govern how we interact with digital products. These ten usability heuristics aren’t just for designers—they’re essential for product owners, marketers, and entrepreneurs who want […]

As per a survey conducted by Segment, 49% of buyers make impulse purchases after a personalized customer experience. Moreover, a survey by BizFeel reveals, 57% of consumers prefer online shopping to physical purchases.  With the business world moving online, user experience is more critical than ever for serving customers better, improving conversions, and eventually increasing revenue. Thus user experience is considered […]