What are MDF and Co-op Marketing Funds and How Are They Different?
According to channel industry observer CRN, trends show channel partners reducing the average number of vendors they work with from 18 to 14. IT vendors are therefore faced with more challenges when recruiting channel partners. In order to better attract prospective channel partners, IT vendors must include financial incentives like MDF (Market Development Funds) or co-op marketing funds in their channel partner programs to entice MSPs, VARs, and […]